Jeep History:
The first jeep prototype (the Bantam BRC) was built for the Department of the Army by American Bantam in Butler, Pennsylvania, followed by two other competing prototypes produced by Ford and Willys-Overland. However, a division of Chrysler Holdings, the most recent successor company to Willys, now holds trademark status on the word "Jeep" and the distinctive 7-slot front grille design. The original 9-slot grille associated with all WW2 jeeps was designed by Ford for their GPW, and because it weighed less than the original "Slat Grille" of Willys, (an arrangement of flat bars) was incorporated into the "Standardized jeep" design. The marque has gone through many owners, starting in 1941 with Willys, which produced the first Civilian Jeep (CJ). Willys was sold to Kaiser in 1953, which became Kaiser-Jeep in 1963. American Motors (AMC) purchased Kaiser’s money-losing Jeep operations in 1970. The utility vehicles complemented AMC’s passenger car business by sharing components, achieving volume efficiencies, as well as capitalizing on Jeep’s international and government markets. The French automaker Renault began investing in AMC 1979. However, by 1987, the automobile markets had changed and even Renault itself was experiencing financial troubles. At the same time, Chrysler Corporation wanted to capture the Jeep brand, as well as other assets of AMC. Chrysler bought out AMC in 1987, shortly after the Jeep CJ was replaced with the AMC-designed Jeep Wrangler or YJ. Chrysler merged with Daimler-Benz in 1998 to form DaimlerChrysler. DaimlerChrysler eventually sold most of their interest in Chrysler to a private equity company in 2007. Chrysler and the Jeep division now operate under the name Chrysler Holding LLC.

Jeep Overview:
Jeep is an automobile marque (and registered trademark) of Chrysler. The original Jeep vehicles were made for the United States army. Jeep vehicles are famed for their toughness. American Motors set up the first automobile-manufacturing joint venture in the PeoplesRepublic of China on January 15, 1984.The result was Beijing Jeep Corporation, Ltd., in partnership with Beijing Automobile Industry Corporation, to produce the Jeep Cherokee (XJ) in Beijing. Manufacture continued after Chryslersbuyout of AMC. This joint venture is now part of DaimlerChrysler and DaimlerChrysler China Invest Corporation. Toledo, Ohio has been the headquarters of the Jeep marque since its inception, and the city has always been proud of this heritage. Although no longer produced in the same factory as the World War II originals, two streets in the vicinity of the old plant are named Willys Parkway and Jeep Parkway.

Other Jeep Details:
Jeep is a division of the American Chrysler whose parent company is Chrysler Holding LLC. The headquarters of Jeep is located in Toledo, Ohio, USA. It has been there since its inception. They manufacture a range of automobiles especially Sport Utility vehicles. The current model of Jeep 2500, an updated XJ Cherokee. Jeep vehicles have "model designations" in addition to their common names. Nearly every civilian Jeep until the mid-2000shas a "xJ" designation, though not all are as well-known as the classic CJ. Chrysler has now changed to an "xK" designation.